Professional woman smiling in a suit

Not theory, not endless slides. Strategy decks don’t scale.
Operating models do.

Not theory, not endless slides. Strategy decks don’t scale.
Operating models do.

I’M the antidote to PowerPoint Transformation.

Management Consulting

Management Consulting

Management Consulting

Complex problems. Clear answers.

Let’s cut through the noise.

Complex problems. Clear answers.

Manifesto

Manifesto

I help organizations build marketing and sales operating models that align strategy, organization, technology, data and leadership to drive sustainable growth.

So ambition translates into execution.
Execution into measurable impact.
And impact into sustained performance.

I help organizations build marketing and sales operating models that align strategy, organization, technology, data and leadership to drive sustainable growth.

So ambition translates into execution.
Execution into measurable impact.
And impact into sustained performance.

Services

Services

Market Strategy & Value Proposition

Definition of where-to-play and how-to-win choices — translating market insight, competitive analysis, and customer understanding into clear strategic decisions, target priorities, positioning, and a compelling value proposition.

Market Strategy & Value Proposition

Definition of where-to-play and how-to-win choices — translating market insight, competitive analysis, and customer understanding into clear strategic decisions, target priorities, positioning, and a compelling value proposition.

Market Strategy & Value Proposition

Definition of where-to-play and how-to-win choices — translating market insight, competitive analysis, and customer understanding into clear strategic decisions, target priorities, positioning, and a compelling value proposition.

Operating Model & Organisation

Design of an effective operating model that translates strategy into execution through clear end-to-end processes, roles, accountabilities, and governance, enabling aligned execution across marketing and sales.

Operating Model & Organisation

Design of an effective operating model that translates strategy into execution through clear end-to-end processes, roles, accountabilities, and governance, enabling aligned execution across marketing and sales.

Operating Model & Organisation

Design of an effective operating model that translates strategy into execution through clear end-to-end processes, roles, accountabilities, and governance, enabling aligned execution across marketing and sales.

Delivery, Performance & Technology

Implementation of performance monitoring and steering systems that create transparency, enable continuous optimisation, and strengthen execution through data-driven feedback and adaptive processes.

Delivery, Performance & Technology

Implementation of performance monitoring and steering systems that create transparency, enable continuous optimisation, and strengthen execution through data-driven feedback and adaptive processes.

Delivery, Performance & Technology

Implementation of performance monitoring and steering systems that create transparency, enable continuous optimisation, and strengthen execution through data-driven feedback and adaptive processes.

Cases

Cases

From 8 competing goal systems to one North Star — creating a planning process that connects ambition, execution and performance steering

BARMER

Health Insurance

2026

From 8 competing goal systems to one North Star — creating a planning process that connects ambition, execution and performance steering

BARMER

Health Insurance

2026

From 8 competing goal systems to one North Star — creating a planning process that connects ambition, execution and performance steering

BARMER

2026

Marketing and sales advisory — continuous operating model optimization across processes, goal systems, performance steering and measures

BVG

Public Mobility

2026

Marketing and sales advisory — continuous operating model optimization across processes, goal systems, performance steering and measures

BVG

Public Mobility

2026

Marketing and sales advisory — continuous operating model optimization across processes, goal systems, performance steering and measures

BVG

2026

Global Production transformed — future operating model designed to reduce lead times, enable real-time delivery and scale automation

MediaMarktSaturn

Retail

2026

Global Production transformed — future operating model designed to reduce lead times, enable real-time delivery and scale automation

MediaMarktSaturn

Retail

2026

Global Production transformed — future operating model designed to reduce lead times, enable real-time delivery and scale automation

MediaMarktSaturn

2026

Advisory on strategic pivot options for KOFA — turning strategic choices into concrete value propositions and robust business cases

Institut der deutschen Wirtschaft

Public Services

2026

Advisory on strategic pivot options for KOFA — turning strategic choices into concrete value propositions and robust business cases

Institut der deutschen Wirtschaft

Public Services

2026

Advisory on strategic pivot options for KOFA — turning strategic choices into concrete value propositions and robust business cases

Institut der deutschen Wirtschaft

2026

Global marketing organisation redesigned — from value proposition and strategic target picture to future operating model and transition roadmap

Groz-Beckert

B2B Industry

2025

Global marketing organisation redesigned — from value proposition and strategic target picture to future operating model and transition roadmap

Groz-Beckert

B2B Industry

2025

Global marketing organisation redesigned — from value proposition and strategic target picture to future operating model and transition roadmap

Groz-Beckert

2025

  • For two years now, Maik has been supporting us closely in the strategic development of Marketing and Sales. His methodological expertise, extensive experience, and ability to integrate new challenges into the broader strategic perspective are invaluable, especially in challenging times.

    Christian Bock

    Bereichsleiter Marketing, BARMER

  • What I particularly value about working with Maik is the honest sparring: thoughtful questions, fresh perspectives, and practical examples that actually make a difference. It’s exactly the kind of combination that helps us at BVG challenge our thinking, make things better, and actively shape what comes next.

    Henriette Kohn

    Head of Marketing, BVG

  • Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

    Ralf Schmitt

    Head of Brand & Marketing Strategy, MediaMarktSaturn

  • In 2025, we further sharpened our strategic direction and developed our internal structures accordingly, enabling us to align our offerings and ways of working more closely with current and future requirements. Maik supported us with valuable input and practical guidance. His pragmatic, solution-oriented approach helped bring additional clarity and focus to our next steps.

    Melanie Behrendt

    Teamleiterin, Institut der Deutschen Wirtschaft

  • Maik worked closely with our team as we developed Marketing from a centrally managed production function into a more global, strategy-led organization with stronger in-market activation capabilities. Together, we sharpened the portfolio, redefined goals, redesigned processes, and adjusted the organization, helping make Marketing more focused, effective, and future-ready.

    Matthias Haeckel

    Head of Global Marketing, Groz-Beckert

  • For two years now, Maik has been supporting us closely in the strategic development of Marketing and Sales. His methodological expertise, extensive experience, and ability to integrate new challenges into the broader strategic perspective are invaluable, especially in challenging times.

    Christian Bock

    Bereichsleiter Marketing, BARMER

  • What I particularly value about working with Maik is the honest sparring: thoughtful questions, fresh perspectives, and practical examples that actually make a difference. It’s exactly the kind of combination that helps us at BVG challenge our thinking, make things better, and actively shape what comes next.

    Henriette Kohn

    Head of Marketing, BVG

  • Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

    Ralf Schmitt

    Head of Brand & Marketing Strategy, MediaMarktSaturn

  • In 2025, we further sharpened our strategic direction and developed our internal structures accordingly, enabling us to align our offerings and ways of working more closely with current and future requirements. Maik supported us with valuable input and practical guidance. His pragmatic, solution-oriented approach helped bring additional clarity and focus to our next steps.

    Melanie Behrendt

    Teamleiterin, Institut der Deutschen Wirtschaft

  • Maik worked closely with our team as we developed Marketing from a centrally managed production function into a more global, strategy-led organization with stronger in-market activation capabilities. Together, we sharpened the portfolio, redefined goals, redesigned processes, and adjusted the organization, helping make Marketing more focused, effective, and future-ready.

    Matthias Haeckel

    Head of Global Marketing, Groz-Beckert

Hands-on senior team. Direct access.

Hands-on senior team. Direct access.

Team

Team

Operating model design requires a range of expertise that goes beyond any one individual. I work with a team of independent consultants who bring complementary strengths as needed. No layers, no hand-offs — just experienced partners who remain directly engaged.

Operating model design requires a range of expertise that goes beyond any one individual. I work with a team of independent consultants who bring complementary strengths as needed. No layers, no hand-offs — just experienced partners who remain directly engaged.

Maik Herrmann

Marketing & Sales

Dr. Thomas von Lingen

HR & Change

Daniel Hückelheim

Technology

Armen Markarian

Programm Mgmt.