Maik Herrmann, Management Consulting

Not theory, not endless slides. Strategy decks don’t scale.
Operating models do.

Not theory, not endless slides. Strategy decks don’t scale.
Operating models do.

I’M the antidote to PowerPoint Transformation.

Management Consulting

Management Consulting

Management Consulting

Complex problems. Clear answers.

Let’s cut through the noise.

Complex problems. Clear answers.

Manifesto

Manifesto

I help organizations build marketing and sales operating models that align strategy, organization, technology, data and leadership to drive sustainable growth.

So ambition translates into execution.
Execution into measurable impact.
And impact into sustained performance.

I help organizations build marketing and sales operating models that align strategy, organization, technology, data and leadership to drive sustainable growth.

So ambition translates into execution.
Execution into measurable impact.
And impact into sustained performance.

Services

Services

Market Strategy & Value Proposition

Create clarity on where to play and how to win.

Translate market, customer and competitive insights into clear priorities, positioning and value propositions that give Marketing a focused strategic direction.

Market Strategy & Value Proposition

Create clarity on where to play and how to win.

Translate market, customer and competitive insights into clear priorities, positioning and value propositions that give Marketing a focused strategic direction.

Market Strategy & Value Proposition

Create clarity on where to play and how to win.

Translate market, customer and competitive insights into clear priorities, positioning and value propositions that give Marketing a focused strategic direction.

Operating Model & Organisation

Turn strategy into an operating model that works in practice.

Redesign processes, roles, responsibilities, governance and interfaces to create clearer ownership, faster decisions and more effective collaboration across teams and partners.

Operating Model & Organisation

Turn strategy into an operating model that works in practice.

Redesign processes, roles, responsibilities, governance and interfaces to create clearer ownership, faster decisions and more effective collaboration across teams and partners.

Operating Model & Organisation

Turn strategy into an operating model that works in practice.

Redesign processes, roles, responsibilities, governance and interfaces to create clearer ownership, faster decisions and more effective collaboration across teams and partners.

Delivery, Performance & Technology

Make the operating model work — and make performance visible.

Set up the right steering mechanisms, KPIs, technology landscape and implementation roadmap to improve execution, enable automation and continuously optimise performance.

Delivery, Performance & Technology

Make the operating model work — and make performance visible.

Set up the right steering mechanisms, KPIs, technology landscape and implementation roadmap to improve execution, enable automation and continuously optimise performance.

Delivery, Performance & Technology

Make the operating model work — and make performance visible.

Set up the right steering mechanisms, KPIs, technology landscape and implementation roadmap to improve execution, enable automation and continuously optimise performance.

Cases

Cases

From 8 competing goal systems to one North Star — creating a planning process that connects ambition, execution and performance steering

BARMER

Health Insurance

2026

From 8 competing goal systems to one North Star — creating a planning process that connects ambition, execution and performance steering

BARMER

Health Insurance

2026

From 8 competing goal systems to one North Star — creating a planning process that connects ambition, execution and performance steering

BARMER

2026

Marketing and sales advisory — continuous operating model optimization across processes, goal systems, performance steering and measures

BVG

Public Mobility

2026

Marketing and sales advisory — continuous operating model optimization across processes, goal systems, performance steering and measures

BVG

Public Mobility

2026

Marketing and sales advisory — continuous operating model optimization across processes, goal systems, performance steering and measures

BVG

2026

Global Production transformed — future operating model designed to reduce lead times, enable real-time delivery and scale automation

MediaMarktSaturn

Retail

2026

Global Production transformed — future operating model designed to reduce lead times, enable real-time delivery and scale automation

MediaMarktSaturn

Retail

2026

Global Production transformed — future operating model designed to reduce lead times, enable real-time delivery and scale automation

MediaMarktSaturn

2026

Advisory on strategic pivot options for KOFA — turning strategic choices into concrete value propositions and robust business cases

Institut der deutschen Wirtschaft

Public Services

2026

Advisory on strategic pivot options for KOFA — turning strategic choices into concrete value propositions and robust business cases

Institut der deutschen Wirtschaft

Public Services

2026

Advisory on strategic pivot options for KOFA — turning strategic choices into concrete value propositions and robust business cases

Institut der deutschen Wirtschaft

2026

Global marketing organisation redesigned — from value proposition and strategic target picture to future operating model and transition roadmap

Groz-Beckert

B2B Industry

2025

Global marketing organisation redesigned — from value proposition and strategic target picture to future operating model and transition roadmap

Groz-Beckert

B2B Industry

2025

Global marketing organisation redesigned — from value proposition and strategic target picture to future operating model and transition roadmap

Groz-Beckert

2025

  • For two years now, Maik has been supporting us closely in the strategic development of Marketing and Sales. His methodological expertise, extensive experience, and ability to integrate new challenges into the broader strategic perspective are invaluable, especially in challenging times.

    Christian Bock

    Geschäftsbereichsleiter Marketing, BARMER

  • Maik supported us in shaping the strategic direction of our future operating model, from root cause analysis through to key transformation decisions. His strategic perspective and structured approach were particularly valuable throughout the international RFI and RFP process, helping us reach the final partner decision and shape our future European marketing model.

    Ralf Schmitt

    Head of Brand & Marketing Strategy, MediaMarktSaturn

  • What I particularly value about working with Maik is the honest sparring: thoughtful questions, fresh perspectives, and practical examples that actually make a difference. It’s exactly the kind of combination that helps us at BVG challenge our thinking, make things better, and actively shape what comes next.

    Henriette Kohn

    Head of Marketing, BVG

  • In 2025, we further sharpened our strategic direction and developed our internal structures accordingly, enabling us to align our offerings and ways of working more closely with current and future requirements. Maik supported us with valuable input and practical guidance. His pragmatic, solution-oriented approach helped bring additional clarity and focus to our next steps.

    Melanie Behrendt

    Teamleiterin, Institut der Deutschen Wirtschaft

  • Maik worked closely with our team as we developed Marketing from a centrally managed production function into a more global, strategy-led organization with stronger in-market activation capabilities. Together, we sharpened the portfolio, redefined goals, redesigned processes, and adjusted the organization, helping make Marketing more focused, effective, and future-ready.

    Matthias Haeckel

    Head of Global Marketing, Groz-Beckert

  • For two years now, Maik has been supporting us closely in the strategic development of Marketing and Sales. His methodological expertise, extensive experience, and ability to integrate new challenges into the broader strategic perspective are invaluable, especially in challenging times.

    Christian Bock

    Geschäftsbereichsleiter Marketing, BARMER

  • Maik supported us in shaping the strategic direction of our future operating model, from root cause analysis through to key transformation decisions. His strategic perspective and structured approach were particularly valuable throughout the international RFI and RFP process, helping us reach the final partner decision and shape our future European marketing model.

    Ralf Schmitt

    Head of Brand & Marketing Strategy, MediaMarktSaturn

  • What I particularly value about working with Maik is the honest sparring: thoughtful questions, fresh perspectives, and practical examples that actually make a difference. It’s exactly the kind of combination that helps us at BVG challenge our thinking, make things better, and actively shape what comes next.

    Henriette Kohn

    Head of Marketing, BVG

  • In 2025, we further sharpened our strategic direction and developed our internal structures accordingly, enabling us to align our offerings and ways of working more closely with current and future requirements. Maik supported us with valuable input and practical guidance. His pragmatic, solution-oriented approach helped bring additional clarity and focus to our next steps.

    Melanie Behrendt

    Teamleiterin, Institut der Deutschen Wirtschaft

  • Maik worked closely with our team as we developed Marketing from a centrally managed production function into a more global, strategy-led organization with stronger in-market activation capabilities. Together, we sharpened the portfolio, redefined goals, redesigned processes, and adjusted the organization, helping make Marketing more focused, effective, and future-ready.

    Matthias Haeckel

    Head of Global Marketing, Groz-Beckert

Hands-on senior team. Direct access.

Hands-on senior team. Direct access.

Team

Team

For larger or more complex engagements, I scale the team with trusted senior specialists from my network. You continue to work directly with me, while getting the additional expertise needed — without layers or unnecessary overhead.

For larger or more complex engagements, I scale the team with trusted senior specialists from my network. You continue to work directly with me, while getting the additional expertise needed — without layers or unnecessary overhead.

Maik Herrmann

Strategy & Operations

Dr. Thomas von Lingen

HR & Change

Daniel Hückelheim

Technology

Armen Markarian

Programm Mgmt.